Head of Marketing, Blackburn, £60,000 - £70,000

A fast-growing financial services organisation that partners with ambitious businesses to help them scale is looking for a Head of Marketing. This is a brand-new role created to lead a forward-thinking marketing function, drive brand development, and play a key role in the organisation's strategic direction.

This is a high-impact leadership position where you'll guide a multi-skilled team, collaborate closely with commercial stakeholders, and build a marketing approach that elevates awareness, enhances reputation, and supports growth across a varied product portfolio.

The role

• Lead, coach and develop a small marketing team.
• Own the commercial foundations of the marketing strategy, ensuring activity is aligned with wider business objectives.
• Define the brand's identity, positioning and long-term direction, and oversee initiatives that bring this to life across all channels including website, email, social and PR.
• Work with colleagues across the business to align marketing activity across all product areas.
• Plan and execute marketing campaigns that enhance visibility, support sales activity and strengthen brand reputation.

Required skills and experience

• Significant experience operating at senior leadership level within Marketing.
• A strong background across brand strategy, digital marketing, PR and multi-channel marketing.
• The energy and ambition to shape and deliver a marketing strategy spanning both online and offline channels and able to demonstrate ROI.
• A hands-on, proactive approach with a willingness to work closely with the team day-to-day.
• Creative mindset and passion for content and story-telling to bring brands to life.

This is a great opportunity for a talented Marketing professional to make an impact in a brand-new role. Offering a competitive benefits package and positive working environment, this promises to be a great next step for a Brand Marketing specialist to thrive.