Building a Great Business: The Crucial Role of HR and Recruitment

Human Resources has to have people at its core - it’s in the name after all. 

Your people are the ones that lead the charge in making a change, and in a world that’s changing every day, it’s more important than ever to put them first.

That’s why we know the importance of building genuine, authentic connections between people and their employers. Creating and maintaining the team your business needs to thrive starts with your HR, Talent and Recruitment teams.

For business owners and their people it’s exciting. There are new challenges and opportunities every day. There are different ways of operating and engaging with their audiences that weren’t available this time last year - ChatGPT wasn’t available at all then!

So, businesses are now looking at ways they can not only embrace new technology, ways of working and fresh ideas, but how they can lead the way. 

In 2023, it’s no longer enough to provide free tea and coffee, a pool table and a fruit bowl. Great businesses have known for some time now that their culture and benefits mean so much more, and can offer a competitive edge in attracting brilliant people.

What are the key elements you should explore when building an exceptional place to work? Start with your employer brand. 

Different from the brand your customers see, and much more than just a logo, your employer brand is how you’re viewed as an employer. It’s not something that you discuss at a board meeting - it’s an ongoing perception of your business that potential candidates have, and something that your People and Talent teams can nurture. 

These teams know what people in the market want from an employer. They’re the ones talking to candidates every day, and have the vital insight that can help to inform an effective employer brand that demonstrates trust and credibility. 

Company Values: More than just words on a wall

A key concept your HR and Talent teams will focus on (and promote) are your values.

Your values are the set of core beliefs that you operate on. They represent your company’s passions, your outlook, and your personality. Most importantly, they tell prospective candidates about what it means to be part of your team. HR and Talent teams will integrate these values throughout the recruitment process and beyond, ensuring that your people represent and support your company ethos. Essentially, HR and Recruitment teams are the champions for your values. Great businesses don’t just set values and leave them in a handbook - they empower their HR teams to be real advocates for them, and communicate them with impact.

Culture: The Personality of Your Business

While values remain consistent, your company culture evolves. It consists of the shared beliefs, behaviours and practices across your team - from the attitudes of your people to how they interact with others externally whilst at work. All of these different aspects create the ‘feel’ of what it’s like to work in your company.

If your business was a person, the company culture would be their personality.

Similar to your employer brand, HR and Recruitment teams will stay close to the company culture. It defines the identity of your business and sets the tone for the environment. So, these teams will play a huge role in encouraging a strong and positive culture, fostering engagement, productivity and satisfaction. 

When let slip, a negative company culture can end with low morale, high turnover, and stop your business from achieving its goals - and that’s why great businesses recognise the importance of culture. At Four, we pride ourselves on working with businesses who hire based on shared values and culture fit. We don't just match CVs with job descriptions; we're here to build genuine, authentic connections between talented candidates and top employers. We spend time understanding our clients so we can align them with the right talent that will further enhance their business and help them to achieve their goals and objectives. 

We go the extra mile to uncover the best candidates, even if they seem elusive or hard to find. If we can't find them, they don't exist. That's how dedicated we are to sourcing the best talent for our clients.

‘What’s In It For Me?’ -  The Power of Your Employee Value Proposition 

Your Employee Value Proposition (EVP) is the offer you make to potential employees, outside of the standard salary package. It captures all of the rewards you offer, whether that’s training, development, or specific benefits like mental health and wellbeing support, or fertility and parental leave.

Elsewhere, your EVP is influenced by factors like equity, diversity and inclusion, flexible working and social responsibility. It’s a true reflection of how leadership teams approach their employees and create a great place to work, meaning it can be a valuable asset for HR and Recruitment teams to promote during candidate engagement.

Essentially, your EVP is the answer when candidates ask ‘what’s in it for me?’, and this is where great businesses can set themselves apart from the competition.

Attracting and Retaining Talent

The job of your HR and Recruitment team doesn’t stop once a hire is made. They’re the people who will be looking to ensure people in your business are satisfied and stay with you long-term. Attracting and retaining talent is vital for future-proofing a great business; a recent CIPD report highlighted that 4 million people in the UK have changed careers due to a lack of satisfaction with aspects such as workforce flexibility. While staggering, this statistic further emphasises the need to enable your HR and Recruitment teams to effectively oversee and communicate with your people to ensure employee satisfaction, attraction and retention.

Empowering your HR and Recruitment teams will help to foster a positive environment where your people feel supported and satisfied. In 2023 and beyond, great businesses will continue to focus on the potential of their HR and Recruitment teams when setting their people up for success, ultimately ensuring they come out on top in an increasingly competitive landscape.
 

About Four Recruitment

At Four Recruitment, we don't just match CVs with job descriptions; we're here to build genuine, authentic connections between talented candidates and top employers.

We go the extra mile to uncover the best candidates, even if they seem elusive or hard to find. If we can't find them, they don't exist. That's how dedicated we are to sourcing the best talent for our clients.

Contact us to find out more.

enquiries@4recruiting.co.uk

/www.4recruiting.co.uk