Digital Marketing & Ecommerce Specialist, Stockport, £40,000-£50,000 DOE Bonus

I'm currently recruiting on behalf of a growing consumer products business for a hands-on Digital Marketing & Ecommerce Specialist to join their marketing team.

This is a great opportunity for someone who enjoys being in the platforms, optimising campaigns, analysing performance, and driving commercial growth. This isn't a role where you'll simply manage agencies-you'll be directly responsible for building, executing and optimising digital campaigns across a portfolio of established brands.

Working closely with senior marketing leadership, you'll play a key role in delivering ecommerce growth, improving digital performance and providing meaningful reporting that supports business decisions.

The Role

You'll be responsible for:

• Owning the day-to-day management of paid social campaigns across Meta and TikTok.
• Building and optimising Google Ads campaigns, including Shopping and Performance Max.
• Producing clear performance reporting, using blended metrics such as MER and CAC alongside ecommerce data rather than relying solely on platform-reported ROAS.
• Bringing paid media activity in-house and taking ownership of campaign execution from end to end.
• Managing CRM and lifecycle marketing, including email, SMS and audience segmentation.
• Supporting ecommerce performance through conversion optimisation, product page improvements, subscription and repeat purchase initiatives.
• Working alongside marketing and creative teams to ensure campaigns deliver measurable commercial results.
• Turning campaign data into clear, actionable insights for senior stakeholders.

About You

We're keen to speak with candidates who:

• Have strong hands-on experience managing paid media campaigns across Meta, TikTok and Google Ads.
• Are confident working directly within advertising platforms rather than relying solely on agency support.
• Have experience with ecommerce or direct-to-consumer marketing.
• Understand key digital performance metrics including ROAS, CAC, MER, CTR and CVR.
• Enjoy working in a fast-paced SME environment where initiative, ownership and problem-solving are valued.
• Have experience of CRM, email marketing and customer lifecycle campaigns.
• Are commercially minded, analytical and passionate about using data to drive growth.

What's on Offer

• Salary of £40,000-£50,000 DOE
• Bonus scheme
• The opportunity to make a genuine impact within a growing business.
• A varied, hands-on role with real ownership and autonomy.
• The chance to work across multiple consumer brands and influence digital strategy.

If you're looking for a role where you can combine paid media, ecommerce and performance marketing in a commercially focused environment, we'd love to hear from you.