The Role:

Our client are looking for an ambitious, commercially focused and energetic Commercial Manager to take responsibility for driving revenue, margin and commercial performance across their retail network.

The Commercial Manager will play a key role in developing and executing the commercial strategy, working closely with centre managers and operational teams to identify opportunities, improve performance and deliver sustainable growth.

This is a highly visible and hands-on commercial role. The successful candidate will spend significant time working directly with Depot Managers and their teams to understand local markets, identify sales opportunities, improve conversion and average transaction values, develop customer relationships and ensure commercial initiatives are implemented effectively.

Duties/Responsibilities:

• Take ownership of sales, gross margin and commercial performance across the
• Develop and implement commercial plans designed to increase revenue, profitability, customer retention and market share.
• Analyse centre and regional performance to identify opportunities for growth and improvement.
• Drive improvements in sales conversion, average transaction value, product mix and customer retention.
• Develop and implement commercial initiatives, campaigns and promotions in conjunction with the Retail Director and Marketing team.
• Monitor competitor activity, local market conditions, pricing and customer trends to identify opportunities and commercial risks.
• Review pricing and margin performance, ensuring commercial decisions support both sales growth and profitability.
• Develop and strengthen relationships with key customers, local businesses, fleets and other commercial partners.
• Identify opportunities to develop new customer accounts and increase sales from existing customers.
• Establish and monitor appropriate commercial KPIs and ensure performance is regularly reviewed with centre management.
• Share best practice between centres and ensure successful commercial initiatives are replicated across the network.
• Work collaboratively with Operations, Finance, Marketing, Procurement and other Group functions to deliver commercial objectives.
• Provide regular commercial reporting and insight to the Retail Director and senior management team.
• Take ownership of commercial projects and ensure agreed initiatives are delivered effectively and on time.
• Maintain a strong focus on customer experience, ensuring commercial growth is achieved without compromising service standards or reputation.

Experience Required:

• Proven commercial, sales or business development experience within an operational environment.
• Experience of managing or influencing commercial performance across multiple locations or teams.
• Strong understanding of sales, margin, pricing and profitability.
• Experience of setting, monitoring and delivering commercial KPIs.
• Proven experience of developing new business and growing existing customer relationships.
• Experience of analysing performance data and converting insight into commercial action.
• Experience of coaching, influencing and motivating operational teams to improve sales performance.
• Experience of developing and implementing commercial initiatives or sales strategies.
• Ideally, experience within one or more of the following sectors:
• Automotive | Tyres | Fast-Fit | Retail | Service | MOT | Fleet | B2B

This role offers a great bonus scheme along with other benefits. The sucessful applicant must be comfortable with a combination of office and site based.

To be considered for this role please send your CV to phil@4recruiting.co.uk or give me a call on 07984 199519